Fruit & Veg for fussy eaters — a new take

Working with 100+ parents of fussy eaters every year means a lot of conversations about fruit and veg.

Generally, fresh produce, and especially the vegetables are the most challenging foods for picky eaters to tackle.

From an evolutionary point of view, this makes sense. Babies have a natural drive to eat the most calorie-dense foods, and these are often ones that are sweeter, rather than full of fibre, like the veggies!

I also believe it’s in the marketing too. I have seen first-hand how much of a difference it can make to acceptance in the way we position, offer, and talk about foods.

Recently I read an article that summarized research conducted in the US about the difference between the perception and consumption of fruit versus vegetables. It was fascinating!

It also made me think about how some of this information could be used to support children who do struggle to eat widely.

Fruit and vegetable survey

I’d love to summarise what the survey found and then analyse it through the lens of a Feeding Advisor.

1. Differing perspectives. People’s perceptions of eating fruit and eating veg are often very different. We frequently group them together, and yet the way the majority of…